“UX ROI- Return On Investment”
UX ROI is all about making more profit by your services. Very few companies are aware of the concept of ROI – Return On Investment on UX. To make profit, companies spend lot of money in ad, online campaigns and other services like support system (we are not saying that these practices are wrong), but they neglect the research concept of user experience. Lack of which causes user unable to find desired service on your site or get stuck in some issue, then they have to contact your support system, which adds cost to the company, and this happens because you are not clear with user requirements. It is better to invest in user research process instead of investing in support system.